THE GREEN GUIDE: How sustainable is your bathroom cabinet? Alice Robertson challenges beauty's eco credentials

By Alice Robertson For You Magazine 14:55 07 Oct 2023, updated 19:38 07 Oct 2023

WHAT'S THE STORY?

Founded in London in 2019, Wild's mission is to remove single-use plastics from the bathroom – last year sales hit £26.2 million.

WHY SHOULD I BUY?

The refill bottle, moulded using a carbon-efficient heating process, is made from bamboo, discarded chopsticks and potato peelings – and is gone in under two years. Faster than a banana peel! No microplastics either. The aluminium case should last a lifetime: it won't tarnish or rust, and comes in two colours. The wash is made from 95 per cent natural ingredients and available in three scents.

Founded in London in 2019, Wild's mission is to remove single-use plastics from the bathroom ¿ last year sales hit £26.2 million. WILD BODY WASH £12 for case and refill, wearewild.com

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WHY SHOULDN'T I BUY?

The refill is made in Taiwan, the case in China, but both are transported by sea. The body wash is made in the UK. The pump is not recyclable, but is designed to last.

THE EXTRA MILE

With each Wild purchase, a percentage of the sale is donated to On A Mission, a nonprofit organisation that invests in sustainable reforestation projects to offset carbon emissions.

MADE IN

Taiwan, China and the UK.

MADE FROM

Bamboo, potato peel, chopsticks (refill bottle).

JOURNEY

Sea freight, then post.

Our rating: 4/5