The Green Guide: My Skin Feels Foaming Face Wash

By Alice Robertson 12:00 02 Dec 2023, updated 12:00 02 Dec 2023

How sustainable is your bathroom cabinet? Alice Robertson challenges beauty’s eco credentials

Foaming face wash

£28, myskinfeels.com

What’s the story?

Danielle Close, former head of social media at Charlotte Tilbury, launched her two-product brand – a face wash and a moisturiser – this year. Her goal? To create skincare made from food industry waste.

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Why should I buy?

The UK generates 9.5 million tonnes of food waste each year, and the EU 59 million tonnes. My Skin Feels Fruity Face Wash is over 99 per cent natural, vegan and made with organic rescued ingredients including vitamin- and antioxidant-rich tomato skins from ketchup and sauce manufacturing, as well as water left over from mandarin fruit juice production. Plus the aluminium tubes and plastic caps are recyclable.

Why shouldn’t I buy?

Ingredients are sourced in Italy and packaging in the EU as the UK isn’t yet set up for food-to-skincare production.

The extra mile

One per cent of sales is donated to the Brighton & Hove Food Partnership, which educates people about food waste and building composting sites.

Made in

West Sussex.

Made from

Food industry waste products, shea butter, rosehip oil and a blend of essential oils.

Journey

Sea and road.

Our rating

★★★★✩